Real estate marketing pros know that drones have revolutionized the way we capture images of real estate for the MLS. It used to cost thousands of dollars and require a pilot and a helicopter to grab aerial images, but now aerial photos are affordable and accessible for Realtors listing properties at all price points.
So, drone photography is not just for high end listings anymore. There are three main reasons why you likely will find your marketing efforts will benefit from drone photography.
- Buyers are intrigued by aerial photos. Since the technology is still fairly new and not as widely used in other parts of the country (think New England, New York, Midwest), our South Florida real estate buyers are always “wow’ed” when they see a bird’s eye view of a property they might purchase. (Plus, our aerials are always shot in HDR – high dynamic range – so they are always crisp and bright.) Consider using a great aerial shot as your first exterior shot on MLS and in your tours, as it will grab attention.
- Sellers have come to expect aerial photos. Because drones have made these types of images so accessible, most sellers expect you to include them in your shoot, unless there is some reason not to (for example you are not looking to emphasize the proximity of I-95 or a less than desirable feature).
- They provide buyers with critical information! This might be the most practical reason to include a drone shoot in your plan. How large is the lot? How large is the lot in relation to neighboring lots? What is the proximity to the ocean, the river, or the 7th hole? What part of the subdivision is the home in? Is it near the clubhouse? Near the community entry? Close to schools? Does the property back to a preserve? Helping buyers and their agents determine if a home is a good potential fit for them – it’s good business to provide relevant information.